Race To Rio

Leon Reid – Race To Rio – Web video project

The challenge To create a video to promote the Race To Rio campaign, branded, designed and launched by Heffers Design. Leon Reid’s campaign was created to gain funding for his training to reach the Rio Olympics in 2016.

Heffers visited Leon at his training camp at Bath University and spent an amazing day filming and photographing him. The content created on this day allowed us to build a campaign video to launch the campaign with. This video  has been used across many digital media to advertise the campaign, including the crowdfunding site built for fundraising.