Paragon Costs Solution – Full branding project
The Challenge Heffers was asked to create a youthful, contemporary looking brand for Paragon Costs Solutions, a new team of legal costs draughtsmen. The challenge was to create an identity that matched their new approach to their subject area, usually dominated by blue and grey.
The brand The minimalist bold approach reflected the teams ethos, they want to stand out, be bold… and they are all about the numbers. Heffers created a unique set of numbers to be used, which matched the brand identity, over-sized they completed sets of folders, business cards and letterhead, as well as spread across to a responsive website. ‘We Love Numbers’ was the start of the first digital and print campaigns for Paragon Costs, which have now grown, using ‘number’ quotes to match the bold graphics. We are very proud of this complete brand and identity project and we still continue to be brand guardians for Paragon Costs, designing artwork and advertising.