YMCA Bath – Launching Health and Wellbeing
The Challenge Bath YMCA approached Heffer to help launch their part of a nation wide YMCA re-brand. Bath YMCA is involved in many areas of charity work, nursery care, accommodation and Health and Wellbeing. The focus for their brand launch was to invest in the Health and Wellbeing centre, updating its marketing material, advertising, digital campaigns and the visual look of the centre itself.
The Brand Heffers designed wall artwork, promotional material, a new advertising campaign and lots more to help Bath YMCA launch itself into the market place. The new national brand was a challenge to work with as its guide lines were strict, but Heffers made the Bath YMCA look unique by using brand new local photography and creating distinct visuals. The Health and wellbeing centre has seen a dramatic rise in membership number since this project, helping them progress further with their branding.