Bath Rugby Ladies

Bath Rugby Ladies – Social Media promotions/campaigns

The challenge Heffers has worked with Bath Rugby Ladies to increase awareness in the club in the local and surrounding area. In a time where the women’s game is seeing an increase in support and funding Bath Rugby Ladies want to stand out as a professional and leading club promoting a safe and exciting training experience. This project allowed Heffers to explore the brand, identity, design, photography and video giving the club a whole visual refresh.

Working and updating a familiar brand such as this is a great challenge, it allows the evaluation of all its visual assets, from print to digital, promotions to campaigns.

Visit the Bath Rugby Ladies here

Project URL: Bath Rugby Ladies Facebook/Twitter

Novum Law

Novum Law – Brand identity update

The challenge Heffers has worked with Novum Law since their creation. In this time they have seen great success and have expanded to new offices in new cities, and they continue to grow. For their third year review they wanted to updated their branding and identity to show how much they have grown. This project allowed Heffers to explore this brand strategy, identity, design, photography and advertising giving the campaign a whole visual refresh.

Working and updating a familiar brand such as this is a great challenge, it allows the evaluation of all its visual assets, from print to digital, promotions to campaigns.

Visit the Novum Law website

 

 

Project URL: www.novumlaw.com

YMCA Annual Reviews

Annual Reviews – Branded print reports/photography and design

The challenge To create an engaging and creative branded annual report for the YMCA Bath Group. Heffers have been working with the new YMCA national branding (created by ASHA) for the second year running, and the YMCA Bath group are developing the brand and personalising it to fit its local audience. This years annual report featured portrait photography of YMCA members, staff and supporters.

Visit the Bath YMCA website at: www.bathymca.co.uk

Creating print collateral such as annual reports, adverts and promotions, within brand guidelines is how Heffers has been working closely with YMCA Bath to develop their brand identity and communications.

 

Headway

Headway Invite – Print invitation/charity event project

The challenge To create an engaging event promotion, tickets and invitations for a black tie gala.

Heffers created this spot UV print design created a sophisticated, slick look for the invitation this was backed up by the tickets and ‘on-table’ printed promotions.

 

Race To Rio

Leon Reid – Race To Rio – Web video project

The challenge To create a video to promote the Race To Rio campaign, branded, designed and launched by Heffers Design. Leon Reid’s campaign was created to gain funding for his training to reach the Rio Olympics in 2016.

Heffers visited Leon at his training camp at Bath University and spent an amazing day filming and photographing him. The content created on this day allowed us to build a campaign video to launch the campaign with. This video  has been used across many digital media to advertise the campaign, including the crowdfunding site built for fundraising.

 

 

 

 

Novum Law

Novum Law – Branding and Identity project

 

The Challenge Novum Law approached Heffers to create their branding and identity. Creating this brand from concepts through to launch has been an exciting process. This has meant researching, creating the concepts for the branding, developing and applying it to literature, advertising, promotions, internal documents, website and digital content.

 

 

The Brand Novum Law has been operating as a business now for a few years, it has grown to becomes a national personal injury specialist, working in many areas of law. The branding that Heffers created was bold, and stood out from the high street PI firms. Working along side a growing business such as Novum has meant always searching for new and innovative ways to stay ahead of the competition, using branding and marketing effectively. Heffers is currently working with Novum to update their branding to stay fresh and current in this competitive market place.

Paragon Costs

Paragon Costs Solution – Full branding project

The Challenge Heffers was asked to create a youthful, contemporary looking brand for Paragon Costs Solutions, a new team of legal costs draughtsmen. The challenge was to create an identity that matched their new approach to their subject area, usually dominated by blue and grey.

 

 

The brand The minimalist bold approach reflected the teams ethos, they want to stand out, be bold… and they are all about the numbers. Heffers created a unique set of numbers to be used, which matched the brand identity, over-sized they completed sets of folders, business cards and letterhead, as well as spread across to a responsive website. ‘We Love Numbers’ was the start of the first digital and print campaigns for Paragon Costs, which have now grown, using ‘number’ quotes to match the bold graphics. We are very proud of this complete brand and identity project and we still continue to be brand guardians for Paragon Costs, designing artwork and advertising.

 

 

YMCA Fitness

YMCA Bath – Launching Health and Wellbeing

The Challenge Bath YMCA approached Heffer to help launch their part of a nation wide YMCA re-brand. Bath YMCA is involved in many areas of charity work, nursery care, accommodation and Health and Wellbeing. The focus for their brand launch was to invest in the Health and Wellbeing centre, updating its marketing material, advertising, digital campaigns and the visual look of the centre itself.

 

 

The Brand Heffers designed wall artwork, promotional material, a new advertising campaign and lots more to help Bath YMCA launch itself into the market place. The new national brand was a challenge to work with as its guide lines were strict, but Heffers made the Bath YMCA look unique by using brand new local photography and creating distinct visuals. The Health and wellbeing centre has seen a dramatic rise in membership number since this project, helping them progress further with their branding.

Thrings Solicitors

Thrings Law – New client brochure

The Challenge Engage with new clients in London with a print brochure that stood out from the current Thrings branding, moving forward with their identity and looking at a new style and look

 

 

The Brochure This ‘New Client’ brochure for Thrings Law is a important part of their brand refresh, introducing the new style to the clients as well as the Thrings team. Heffers Worked closely with the marketing team to ensure the brand refresh was consistent and successful across all media.