Heffers design has been working with YMCA Bath group for a few years. Working with their national style guide to create digital and print collateral for promotional and in-house use.
It has been a interesting challenge to take a nation brand such as the YMCA and still create local interest promotional material. The main area of work for the YMCA Bath Group is helping and supporting disadvantaged young people in finding a safe place to stay and providing them with working skills. This is all funded by donations, self run projects and accommodation. So the challenge in its brand is wide spread, and their are many areas to promote, both digitally and in print.
The work has been meet with a great response throughout the local area, Bath, becoming a finalist in the Bath Life Awards 2018 and 2019. We love working for such a professional and responsible charity, one that touches the lives of so many.
Find out more about the YMCA Bath Group at | www.ymcabathgroup.org.uk